Knowledge Center
Small Biz Insights: When Expenses Are Really Investments
running-a-business | Read Time: 3 minutes
By WSFS Contributor | Published: November 2023

Every small business has expenses. They are a part of doing business that are impossible to avoid. Some expenses may seem avoidable, but doing so can stunt your business’ growth and success—or sink it altogether.
Why it matters: Reinvesting into the business plays a critical role in long-term success, providing stability and growth opportunities, and a sound foundation to weather unexpected challenges.
Focus on these three expenses as investments in your small business:
- Marketing and Advertising
- Real Estate
- Your Employees
Go Deeper: Dive in to learn more about these investments and how you can use them to your small business’ advantage.
Related Articles

3 Expenses That Are Really Investments in Your Small Business
Many small business expenses are unavoidable and even critical to operating and growing the business. These expenses include payroll, healthcare, supplies, costs of goods to resell, and everyday operations expenses, like utilities.
Read More
A Big Tax Write-off for Small Businesses: IRS Section 179
Today’s economy can be challenging for small businesses, but one important thing has not changed: Section 179 of the IRS tax code.
Read More
Put a Money Market to Work For Your Small Business
In a high interest rate environment, it’s critical for small businesses to optimize cash flow, operations, sales and profits. Sometimes, balancing cash needs with investing in the business can be a challenge, but there are ways for small businesses to do both simultaneously with a money market account.
Read More
Protecting Your Small Business from Fraud
Fraud remains at all-time highs, particularly in the business world. According to the Association of Finance Professionals’ (AFP) 2023 Payments Fraud and Control Survey, 65% of businesses said they’ve been victims of fraud attacks or attempts in 2022.
Read More
Small Biz Insights: Preparing Your Small Business for 2024
2023 has presented many challenges for small businesses, with inflation and rising costs impacting many owners’ bottom lines.
Read More