Candice Caruso
Candice Caruso is Senior Vice President, Chief Business Banking Officer for WSFS Bank. She is responsible for Small Business, SBA Lending, and SBA Relationships. She joined WSFS in 2018 as Senior Vice President, Director of Government Guaranteed Lending and brings more than 20 years of experience in the financial services industry, including 15 years as a business funding expert.
Her career has focused on financial technology development, franchise financing, consumer, and small business funding solutions. She has been featured on Bloomberg Radio, CNBC’s Closing Bell, The Wall Street Journal, Franchising World and Fox 29. Candice was also celebrated as an American Banker Next awardee in 2021 as part of the Most Powerful Women in Banking.
Candice earned a Bachelor of Science in Marketing with a minor in Management from Philadelphia University, now part of Jefferson University. She currently volunteers on the Delaware Council on Economic Education at the University of Delaware. She also spends time as a mentor for entrepreneurs in Delaware and Pennsylvania. In her spare time, she enjoys gardening and spending time with family.
Candice currently resides in Lower Providence Township, Pennsylvania.
Read Articles by Candice Caruso
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Preparing Your Business for Tax Season: Key Priorities and Smart Strategies
With tax season underway, many business owners are gathering documents, reviewing financial records, and working toward filing their returns. While…
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WSFS Empowers Better Care Through Smart Financial Solutions for Beatty Harris Sports Medicine
The path to becoming a business owner is rarely a straight line and for Dr. Tricia Beatty, co-founder of Beatty…
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Small Business Loan Guide: What Lenders Look For and How to Prepare
Small business loans can be instrumental in achieving your business goals. For new entrepreneurs, a loan can help cover essential…
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Start the Year Strong: A Financial Checkup for Your Business
Taking inventory of your business’ financial health is important throughout the year. But as we usher in a new year,…
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How To Prepare Your Business for Economic Headwinds
Being a small businesses owner requires resiliency and adaptability to face challenges of all kinds. While optimism remains, many owners…
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Getting Ahead of Tax Season: How to Maximize Your End of Year Deductions
Tax season may seem far away, but the final quarter of the calendar year is an important time for businesses…
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Smoothie Shack to Community Hub: Kristina’s Kitchen and WSFS Grow Together
Community is a constant thread in Kristina and Sean Malone’s life. As entrepreneurs, business owners, and founders of a nonprofit,…
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WSFS Celebrates Local Flavor from Conshohocken to Dover
As we enter the holiday shopping season, it’s important to support local businesses this Small Business Saturday and beyond. As…
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How the Penny’s Retirement Affects Everyday Transactions
The United States is saying farewell to a familiar piece of currency: the penny. The U.S. Mint has officially stopped…
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Navigating the Economic Ripple Effects of a Government Shutdown on Small Businesses
While government shutdowns can present challenges for small businesses, history shows the economic impact is usually temporary, and businesses often…
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Fueling Franchise Growth: The WSFS Business Banking and StriveWell Partnership
Every thriving business begins with a bold vision, a truth that the WSFS Business Banking team knows well, having helped…
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Protecting Your Margins: 4 Ways to Improve Daily Operations
It’s easy to get caught up in day-to-day operations as a business owner, but as an operation grows, keeping each…
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How Businesses Can Prepare for The Busiest Quarter and Survive the Holiday Rush
For many small businesses, the fourth quarter is an essential part of the year’s sales goals. The National Retail Federation…
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How to Leverage Your Home’s Equity for Spring Improvements
Spring is in the air, which for many homeowners means a busy season ahead to refresh their curb appeal or…
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How to Choose the Right Loan for Your Needs
As interest rates continue to rise, many consumers are homing in on their borrowing habits to avoid overextending themselves. Borrowing…
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What is a Home Equity Line of Credit?
With interest rates reaching levels not seen in years, many consumers are taking a close look at their spending and…
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Seize the Opportunity to Grow Your Small Business in 2023
For many small businesses, the holiday season is one of the more lucrative times of the year to invigorate their…
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3 Strategies to Bolster Your Small Business’ Financial Health
The holiday shopping season is now in full swing, and small businesses throughout the greater Philadelphia and Delaware region are looking…
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Managing Your Small Business’ Relationships – Tips For 2021 and Beyond
When small business leaders look back on 2020, many will see recurring themes of change, resiliency and the importance of…
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In a Post-pandemic Economy, Small Business Leaders Will Need New Strategies for Success
The new normal. It’s a phrase we’ve been hearing for nearly a year, generally referring to how we must adapt…
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Turning Your Creativity into a Business: Tips for a Solid Financial Footing
You’ve learned what brush strokes to make, what notes to hit or what words to write. But here’s what they…
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Tax and Cash Flow Implications for Your Hobby or Business
You just finished giving your first drum lesson to a friend and are feeling confident enough to continue giving lessons…
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Feeling Spring Fever? Now’s a Great Time to Tap Into Your Home’s Equity
The past few years have seen home values increase at a rapid pace, spurring stiff competition in the homebuying market.…
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Using Credit to Access Capital for Your Small Business
When entrepreneurs reach a point in their businesses where they need additional cash flow, they often look to credit. While credit…
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After PPP – Other Options to Get Your Business Through COVID-19
By now, the dust has mostly settled with the CARES Act’s Paycheck Protection Program (PPP) application process. Millions of businesses…
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Startup Grind with Candice Caruso: Tips for Startup Success
Candice Caruso joined Dr. Dan Young of TEDx – Wilmington on a recent episode of Startup Grind, an international collection…
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Consumers Are Ready to Shop Local – Capture Their Attention and Boost Your Holiday Sales
Throughout the COVID-19 pandemic, businesses have had to make changes to how they operate, pivoting to keep up with local…
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Tips for Keeping Your Small Business Healthy During the COVID-19 Outbreak
The coronavirus pandemic is causing many small businesses to adapt the way they’ve always done business. Things are changing daily…
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Understanding Paycheck Protection Program (PPP) Loan Forgiveness
What does your business need to know about Paycheck Protection Program loan forgiveness? WSFS’ Candice Caruso discusses forgiveness criteria and…
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With Interest Rates Rising, Now is the Time to Fine Tune Your Credit and Spending Habits
If you’ve been paying attention to financial news lately, topics such as inflation, rising interest rates and the housing market…
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Time to Grow? Follow These Steps to Finance Your Small Business’ Future
For every successful small business, there comes a time when decisions need to be made about the best path for…
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For Women-Owned Business Leaders, Now is the Time for Professional and Personal Growth
As a leader, recognizing traits in individuals that are fits for your organization and its culture is key. But a…
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Considerations When Opening and Using a Credit Card Amid Inflation and Rising Interest Rates
If you are in the market for a credit card, but feel you need to know more about their benefits…
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This Year, Look at Your Small Business Checkup Through a Different Lens
In a year of constant change, one thing remains the same for your small business: it’s time to assess your…
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New Year, New Goals: Zero-in on Your Small Business’s Finances and Strategy to Meet This Year’s Goals
Every year, small business owners and operators assess the wins and opportunities from the previous twelve months, looking for new…
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Stand Up and Celebrate Women-Owned Small Businesses
October is National Women’s Small Business Month, and as a former business owner who now works directly with small businesses,…
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‘Tis the Season to Shop Local! How to Support Local Businesses
As consumers throughout the Greater Philadelphia and Delaware region gear up for the holiday shopping extravaganza, experts are warning us…
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Fueling Franchise Growth: The WSFS Business Banking and StriveWell Partnership
Every thriving business begins with a bold vision, a truth that the WSFS Business Banking team knows well, having helped hundreds of…
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