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WSFS is Hitting the Pitch: Philadelphia Union and WSFS Bank Announce Multi-Year Partnership Focused on Community Platforms
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By Kyle Babcock | Published: August 2022
The Philadelphia Union and WSFS Bank recently announced a new multi-year partnership agreement that will make WSFS the official bank partner and community supporter of the Philadelphia Union and Subaru Park.
The agreement marks the first major sports partnership for WSFS, the oldest and largest locally headquartered bank and wealth franchise in Delaware and the Greater Philadelphia region, and will focus on community platforms, gameday activations, and fan engagement opportunities with additional projects being announced at a later date.
“We are thrilled to become the official bank of the Philadelphia Union. The Union has been one of the most successful teams in Major League Soccer in recent years and their on-field success is mirrored, if not exceeded by, their community support off the field. Our shared commitment to creating opportunities for our communities to thrive make this an ideal partnership,” said Justin Dunn, Senior Vice President and Chief Marketing Officer, WSFS Bank. “We know the power that sponsoring a major hometown sports team can offer a brand and we look forward to offering fans some special items like a co-branded debit card.”
“WSFS’ mission of We Stand For Service and their commitment to the community aligns with the Philadelphia Union’s goals and core pillars,” said Tim McDermott, President, Philadelphia Union. “We’re excited about the legacy we can build together with WSFS, making a true difference in our community.”
Continuing its tradition of supporting its communities that has spanned nearly 200 years, WSFS will be the presenting partner of the following community relations initiatives:
- “Backpack Carnival”: WSFS is the presenting partner of this community-wide event that provides 2,000 backpacks to Chester residents prior to the start of each school year. The event, held on August 26 this year at Subaru Park, will feature face painting, games for the children, food, and prizes to help children have an amazing start to the school year when they pick up their backpacks.
- “Juneteenth Celebration, Day of Service, and Title Night”: WSFS will be the presenting partner of a community-wide Juneteenth celebration event every year, starting in 2023, with giveaways, activities and more. WSFS and Philadelphia Union will collaborate on an act of service in the Chester community in observance of Juneteenth.
- “Women’s Month Initiatives”: WSFS will be the presenting sponsor of activities and events during National Women’s Month every year, starting in 2023, including initiatives such as Women's Shelter Events, Women’s B2B Networking Events, highlighting Female-Owned local businesses, and more.
- “Community Ticket Donation Program”: WSFS will donate tickets to Chester community groups for Union home matches throughout each season.
Gameday activations and fan engagement entitlements will include a “Small Business of the Match” program, co-branded debit card, and multiple enter-to-win sweepstakes among other ways to delight fans at Subaru Park. In addition, WSFS will support Philadelphia Union Foundation initiatives like the iAM Project, Chester High School soccer and more.
About the Author – Kyle Babcock
Kyle Babcock is Integrated Communications Strategist at WSFS Bank. He has more than nine years of experience in product and professional services marketing, communications and advertising.
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