Knowledge Center
Small Biz Insights: Lean on Relationships to Drive Your Small Business’ Success
running-a-business | Read Time: 2 minutes
By Eric Springer | Published: August 2023
At the core of every great relationship, whether business or personal, is trust and understanding.
Why it matters: Small business owners need to be able to know that their banker, accountant, suppliers and even customers can be trusted and counted on to understand their business’ needs.
They should strive to:
- Get local decisioning to have greater flexibility to access capital.
- Make their small business’ relationships less transactional.
- Discover the full suite of products and services their partners provide.
One big tip:
“There are many benefits to your small business, and more, that can be quickly discovered through conversations with your local business banker, lender, accountant and other partners by cultivating and building relationships for the short- and long-term,” says Steven J. Cunningham, Senior Vice President, Director of SBA Sales for WSFS Bank. “Every business is unique in its needs, growth potential and challenges. By taking relationships beyond transactions, small businesses can unlock efficiencies and opportunities that they may not be aware of.”
Go Deeper: Learn more about cultivating beneficial relationships for your small business.
About the Author – Eric Springer
Eric Springer is Vice President, Integrated Communications Manager at WSFS Bank. He brings nearly 20 years of experience in corporate communications and marketing for banking, professional services and nonprofit organizations.
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