Knowledge Center

Startup Grind with Candice Caruso

running-a-business | Read Time: 25 minutes

By Candice Caruso | Published: July 2021

Candice Caruso joined Dr. Dan Young of TEDx – Wilmington on a recent episode of Startup Grind, an international collection of entrepreneurs and intrapreneurs who share best practices and learnings in their careers.

In this episode, Candice offers advice on developing relationships for startups, presenting the value of your business to potential investors and financial partners, post-PPP funding opportunities through the SBA, and how to develop a “disruption mindset” to cultivate and grow your business.

Candice also discusses her background as an entrepreneur and Fintech startup leader, the career path that led to her intrapreneurial role at WSFS Bank as the Director of Government Guaranteed Lending, and how her role factored into WSFS’ PPP efforts.

Watch the video below to learn more!




About the Presenter – Candice Caruso
Candice Caruso is Senior Vice President, Director of Government Guaranteed Lending at WSFS Bank. She brings more than 20 years of experience in the financial services industry, including 12 years as a business funding expert, and has been featured on Bloomberg Radio, CNBC’s Closing Bell, The Wall Street Journal and Franchising World.

 

Is it a Match? Key Considerations When Evaluating Your Business Banking Relationship

Banking options aren’t one-size-fits-all, and neither is your business. Like your business, your banking partner plays a critical role to your success, requiring regular monitoring to ensure it fits your needs now and down the road. A lot can change in a fiscal year so evaluating your relationship annually is smart business.

Read More

Approach Your Small Business’ Lending Options With an Eye On Cash Flow, Growth and Preparedness

When we emerge from the COVID-19 pandemic, many small business owners will have gone a full year or more trying to secure or continue loan programs designed to help them survive during incredibly stressful times and circumstances.

Read More

Give Your Small Business the Home it Deserves

During the life span of their business, every small business owner faces decisions about where to open a physical location, whether to stay there long term, and if they own the building, what improvements to make and how to finance them.

Read More

Using Credit to Access Capital for Your Small Business

When entrepreneurs reach a point in their businesses where they need additional cash flow, they often look to credit. While credit is a good resource for a new small business venture, it’s important to use it wisely, much like personal credit. In fact, an owner’s personal credit history can affect their ability to get credit for their business too. This is especially true for startups and sole proprietorships. In the early stages of building your business, your personal budget and credit can be a factor in your business’ finances.

Read More

In a Post-pandemic Economy, Small Business Leaders Will Need New Strategies for Success

The new normal. It’s a phrase we’ve been hearing for nearly a year, generally referring to how we must adapt and adjust to changing safety protocols, shopping habits, work and school environments and more as we navigate our daily lives in a pandemic.

Read More