Knowledge Center

Stay On Track by Setting Small, Short-Term Financial Goals

investing-my-money | Read Time: 3 minutes

By Charles O. Posnecker IV, CFA, CFP®, CTFA | Published: December 2021


It’s been hard to ignore some of the massive returns seen in the financial markets over the past few years. Be it cryptocurrencies or meme stocks, the idea that you can double, triple, or quadruple your money in a matter of days or weeks can be extremely tempting, but is akin to gambling. Behavioral finance teaches us that we as investors are not always rational. We can be overconfident or react without thinking things through, which can cause us to lose sight of our financial goals. Long-term goals, like retirement savings, are built on your money decisions made today. The below three short-term goals are no different, but keep in mind that your risk appetite and return expectations should be tempered.

Building Your Emergency Fund
Any time we can automate a process, we should. We set up our bills for autopayment so that we don’t miss a payment, we schedule prescriptions so that we don’t run out of medicine, etc. An emergency fund can be set up just as easily – your bank or broker can schedule an automatic contribution of say, $50, to a savings account. It’s no different from paying a bill or subscription fee, only in this case you’re paying yourself. By doing so, you build a cash cushion of three to six months’ worth of expenses. Then, if you’re faced with an unexpected emergency, you can avoid dipping into your retirement savings or taking on high interest credit card debt (see below!).

Paying Down Debt
Not all debt is bad – you may take out a mortgage to buy a home, incur student loans for college, or unexpectedly need a new set of tires for the car you drive to work each day. But the amount you borrow may differ significantly from the amount you end up paying if you don’t pay attention to the interest rate on the debt. What may seem like an insignificant amount can easily be much more if you’re only making the minimum recommended payments. Just like automated saving, you should automate your bill payments for as much as you can afford. Ideally you should pay off debt at the end of each month, but if you can’t, then focus on the higher interest debt first, then work your way down.

Saving for a Down Payment or Other Large Expense
If you expect to have a large expenditure in the coming years, remember that stocks are risky assets. You may love them, but they won’t always love you back. Buying a house is one of the largest purchases we’ll make in our lives. It also comes with a great deal of emotional attachment, as you dream about things like raising a family. With the stock market posting above average returns for the past decade and cash savings rates near zero, it can be tempting to think that the smart move might be put your cash down payment in equities. But we’ve seen markets correct by 20-30%, which can dramatically reduce the amount of your down payment, and by extension the amount of house you can afford or debt you need to incur. It may seem like throwing money away in a savings account now, but the alternative may be much worse if the market dips and you need to pay even more.

It’s important to maintain the connection between how much risk is appropriate for your financial goals. Past stock market performance is no guarantee of future performance and regret or “fear of missing out” are powerful influencers that can sway your decision-making. A potential investment that may have a great future may also have a volatile next few years that you may not be able to tolerate. Meeting with a financial advisor to discuss and review your goals can help to keep you on the right track with the proper amount of risk.

About the Author – Charles O. Posnecker IV, CFA, CFP®, CTFA
Chuck Posnecker joined Cypress Capital Management in 2017 after working for Christiana Trust, a division of WSFS Bank, for 12 years in their personal trust and investment groups. He graduated from the University of Nevada, Las Vegas, where he received his BSBA in International Business (2002) and MBA-Finance concentration (2005). Chuck is also a graduate of the Pennsylvania Bankers Association School of Trust, Investments & Relationship Management, where he completed a three-year program focused on various aspects of trust administration and investments. Chuck obtained his Certified Trust & Financial Advisor designation in 2011, his Chartered Financial Analyst designation in 2016 and earned the CFP® certification in 2019.

This article is provided by Cypress Capital Management, LLC ("Cypress" or the "Firm") for informational purposes only. Investing involves the risk of loss and investors should be prepared to bear potential losses. Past performance may not be indicative of future results and may have been impacted by events and economic conditions that will not prevail in the future. No portion of this commentary is to be construed as a solicitation to buy or sell a security or the provision of personalized investment, tax or legal advice. Certain information contained in this presentation is derived from sources that Cypress believes to be reliable; however, the Firm does not guarantee the accuracy or timeliness of such information and assumes no liability for any resulting damages.

Cypress is an SEC registered investment adviser that maintains a principal place of business in the Greenville, Delaware. The Firm may only transact business in those states in which it is notice filed or qualifies for a corresponding exemption from registration requirements. For more information about Cypress’ registration status and business operations, please consult the Firm’s Form ADV disclosure documents, the most recent versions of which are available on the SEC’s Investment Adviser Public Disclosure website at Cypress is wholly owned by WSFS Financial Corporation.


Financial Resolutions – Seven Simple Strategies to Improve Your Finances in 2022

With the year ending, many of us begin thinking about what we want to accomplish next year and in the long term. For some it is committing to a healthier diet, getting more exercise, spending more time with family, going on more adventures or saving more in the future.

Read More

Year-end Financial Checklist – Eight Helpful Tips to Staying Financially Focused

Has another year really gone by? Seems impossible. For many of us, life is busy, advancing our careers, raising children, moving, and traveling just to name a few things. Still, it is important to stay financially focused, and the last quarter of the year is a great time to revisit your finances and build a plan for the upcoming year.

Read More

What is a Private Banker and Do I Need One?

Having a go-to person in life is always a plus. In this fast-paced world we live in, where interactions happen via online chats or through automated voice recordings, it is still important to forge personal relationships. While many banks offer personal service, there are also others who act as dedicated, hands on concierge bankers. If you’ve never worked with a private banker, you might not be aware of what they can offer. Here is what you need to know about private bankers and the benefits of their services.

Read More

Market Minute

The markets and the economy are ever-changing, making it hard to keep up sometimes. Let WSFS help you make sense of it all. Tune in to our Market Minute update from Andrew N. Davis, CFA®, Director of Research at West Capital Management, a subsidiary of WSFS Financial Corporation.

Read More

Thinking About Retiring Early? Things to Consider Before You Do

For many Americans the thought of early retirement can be very appealing. For those that enjoy their career, having the flexibility to spend more time with family, travel, play golf or enjoy other activities during “normal’ work hours can lead workers to contemplate early retirement.

Read More