Tips for Keeping Your Small Business Healthy During the COVID-19 Outbreak

By Candice Caruso | Published: March 2020

The coronavirus pandemic is causing many small businesses to adapt the way they’ve always done business. Things are changing daily and life is very fluid right now. But there are things you can do now to help mitigate the daily uncertainty.  

Below are some tips to help keep you, your family, your employees and your business healthy during these unprecedented times.

Stay People-Focused
The backbone of any business is its people, and it will be after things settle down. Right now, your customers and employees need to know you are taking precautions to maintain a healthy work environment. Your family depends on your own health, too.

Follow CDC guidelines for businesses and employers to maintain a safe, healthy work environment, and stay connected to your local government websites and social media channels to stay current on operating recommendations or policies.

At home, follow the same health and social distancing guidelines to keep you and your family healthy and safe.

Build a Continuity Plan
Think about scenarios that could impact your business, such as reduced foot traffic, supply chain gaps, and government mandated curfews or closures. Then, build out a plan to address each scenario that could develop as the situation evolves. Recommended areas to consider include:

• If your business is brick-and-mortar with an online presence, consider quick ways to enhance your online revenue. This could include adding gift certificate ordering to your shopping cart and ramping up social media activity to alert customers you are virtually open for business.
• Talk with your small business lender if you have concerns around your accounts or are having trouble with cashflow.  There are variety ways your local banker can help you or point you to some appropriate government programs.
• If you are a personal trainer, contractor, landscaper, etc., consider using alternative payment options so consumers can pay you for services without using cash, checks or need to meet in person. Zelle® is a great peer-to-peer service that can be directly connected to your bank account to send and receive payments instantly.
• Ensure you have reliable access to your banking accounts and monitor them closely. Unfortunately, fraudsters are even more active during times when business owners and consumers are stressed. Now is the time to set-up online banking or download your bank’s mobile app if you haven’t done so already.  You should also set-up text alerts, so you are notified immediately of any changes to your account.
• Business banking customers can perform ACH, wire payments, remote deposits, mobile deposits, make payments and many other activities through digital channels.  If you need to deposit cash or checks, consider using night drop to keep everyone safe.
• If your business is consulting or another field that requires face-to-face interaction, in-person training, guidance or other services, set up an account with online meeting and webinar solutions. Encourage customers to keep their appointments, now online, and reassure them your support and services will remain available.
• Establish and keep open clear lines of communication with your customers, employees, suppliers and other partners to ensure you all experience as little disruption as possible.

Relief for the Small Business Community and Steps to Take
Federal government agencies, including the Small Business Administration, are developing programs to supports small businesses in financial need during the COVID-19 outbreak and its aftermath. Many of these programs, including 7(a) loans, are expected to be available through emergency funding in geographic areas impacted by the virus. Lenders may also provide temporary relief for existing loans in some instances.

Visit the SBA’s website for updates on funding sources and loan programs and contact your small business banking lender about specific programs suited to your business’ short-and-long term needs.

Prepare ahead for any loan applications and other business needs you may have by having full access to your financial, accounting and employee records. Be ready to provide these documents electronically – and quickly – to get the funds you need.

WSFS’ SBA and Small Business Banking teams stand ready to help the small business community. If you are a WSFS Customer and have questions about your account or loan, please call 1-888-WSFSBANK. Additionally, the SBA is providing daily updates to support the needs of small businesses.

Small Business Banking Resources

CDC for Business & Employers:
https://www.cdc.gov/coronavirus/2019-ncov/community/guidance-business-response.html

WSFS SBA Lending Center:
https://www.wsfsbank.com/borrowing/business-loans/sba-lending

WSFS Small Business Express Loan Center:
https://www.wsfsbank.com/borrowing/business-loans/small-business-express-loans

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Need to speak with a WSFS Small Business Banking expert? Call (610) 359-6921.

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About the Author – Candice Caruso
Candice Caruso is Senior Vice President, Director of Government Guaranteed Lending at WSFS Bank. She brings more than 20 years of experience in the financial services industry, including 12 years as a business funding expert, and has been featured on Bloomberg Radio, CNBC’s Closing Bell, The Wall Street Journal and Franchising World.