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WSFS Bank and Philadelphia Union Launch Co-Branded Debit Card
educating-myself | Read Time: 3 minutes
By Kyle Babcock | Published: May 2023
WSFS Bank and the Philadelphia Union today announced the launch of a co-branded debit card.
As the official bank and community supporter of the Philadelphia Union and Subaru Park, WSFS is offering a one-of-a-kind design that features the Philadelphia Union logo and colors to showcase fan support for their hometown team. The card is available to new and existing WSFS Bank Customers via online account opening or in-person at any WSFS Banking Office. The Union Debit Card includes:
- Advanced card controls and two-way fraud alerts, as well as Visa Zero Liability Guarantee*.
- Contactless ‘tap to pay’ technology.
- Apple and Samsung Pay compatibility.
- Access to 600 ATMs in the Greater Philadelphia and Delaware region.
“We’re proud to expand our Philadelphia Union partnership so devoted fans can further show their Union pride,” said Justin Dunn, Senior Vice President, Chief Marketing Officer at WSFS Bank. “The Union shares our strong commitment to the Community and we look forward to continuing to work together to create fun and meaningful opportunities for our Customers and the region.”
“Commitment to the community and providing superior services are top priorities for both the Union and WSFS,” said Philadelphia Union President, Tim McDermott. “This cobranded debit card will give fans a chance to highlight their fandom and show their passion for the club in their daily lives.”
In 2022, the Union and WSFS Bank announced the multi-year partnership agreement, marking the first major sports partnership for WSFS, which focuses on community platforms and fan engagement opportunities, among other initiatives. As part of the partnership, WSFS is also on-site at select games at Subaru Park with games for fans and Associates who can discuss the new debit card.
Most recently, in April 2023, the Union and WSFS officially broke ground on the WSFS Bank Sportsplex located in Chester, Pa., to celebrate the start of construction for the 365-day-a-year, 170,000 sq. ft. complex. The build is estimated to create $90 million in economic impact over the first decade and provide 500,000 visits annually to the Chester Waterfront. In addition to the positive economic impact, the Sportsplex will donate hundreds of additional hours in court and field time for community use and health and wellness programming, available to be used by Chester youth and local organizations.
*Visa’s Zero Liability policy covers U.S.-issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use. It also excludes a transaction made by a person authorized to transact business on the account and/or a transaction made by a cardholder that exceeds the authority given by the account owner.
About the Author – Kyle Babcock
Kyle Babcock is Integrated Communications Strategist at WSFS Bank. He has a decade of experience in product and professional services marketing, communications and advertising.
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