Candice Caruso

Candice Caruso is Senior Vice President, Chief Business Banking Officer for WSFS Bank. She leads Business Banking and SBA Lending Division. She joined WSFS in 2018 as Senior Vice President, Director of Government Guaranteed Lending and brings more than 20 years of experience in the financial services industry, including 17 years as a business funding expert. Her career has focused on financial technology development, franchise financing, consumer, and small business funding solutions. She has been featured on Bloomberg Radio, CNBC’s Closing Bell, The Wall Street Journal, Franchising World and Fox 29. Candice was also celebrated as an American Banker Next awardee in 2021 as part of the Most Powerful Women in Banking for her impact during PPP in supporting $1B in lending and recognized as one of Philadelphia Business Journal in 2023 as a Women of Influence.
Candice earned a Bachelor of Science in Marketing with a minor in Management from Philadelphia University, now part of Jefferson University. She currently serves on the board of the Delaware Council on Economic Education at the University of Delaware and is an active volunteer with Girl Scouts of Eastern Pennsylvania. She also serves on the CBA Small Business Committee and has historically served on both IFA and NAGGL PACS, Committees, and Boards.
Read Articles by Candice Caruso
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The Willows Golf Lounge Builds a Community-First Indoor Golf Experience with WSFS Bank
Step inside The Willows Golf Lounge and you’ll be welcomed into a space with every inch carefully thought out. From…
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How Small Businesses Can Manage Economic Pressure in Today’s Volatile Market
Running a small business has never been easy—and today’s environment is testing even the most resilient owners. New economic pressures…
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Smart Strategies for Small Businesses in the 2026 Economic Environment
While the first quarter of 2026 saw major headlines focused on geopolitical tensions and market volatility, understanding how that directly…
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A Small Business Owner’s Guide to Smart Retirement Planning
Between running daily operations, managing cash flow, and planning for growth, it is easy to push retirement planning down the…
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Preparing Your Business for Tax Season: Key Priorities and Smart Strategies
With tax season underway, many business owners are gathering documents, reviewing financial records, and working toward filing their returns. While…
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WSFS Empowers Better Care Through Smart Financial Solutions for Beatty Harris Sports Medicine
The path to becoming a business owner is rarely a straight line and for Dr. Tricia Beatty, co-founder of Beatty…
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Small Business Loan Guide: What Lenders Look For and How to Prepare
Small business loans can be instrumental in achieving your business goals. For new entrepreneurs, a loan can help cover essential…
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Start the Year Strong: A Financial Checkup for Your Business
Taking inventory of your business’ financial health is important throughout the year. But as we usher in a new year,…
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How To Prepare Your Business for Economic Headwinds
Being a small businesses owner requires resiliency and adaptability to face challenges of all kinds. While optimism remains, many owners…
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Getting Ahead of Tax Season: How to Maximize Your End of Year Deductions
Tax season may seem far away, but the final quarter of the calendar year is an important time for businesses…
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Smoothie Shack to Community Hub: Kristina’s Kitchen and WSFS Grow Together
Community is a constant thread in Kristina and Sean Malone’s life. As entrepreneurs, business owners, and founders of a nonprofit,…
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WSFS Celebrates Local Flavor from Conshohocken to Dover
As we enter the holiday shopping season, it’s important to support local businesses this Small Business Saturday and beyond. As…
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How the Penny’s Retirement Affects Everyday Transactions
The United States is saying farewell to a familiar piece of currency: the penny. The U.S. Mint has officially stopped…
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Navigating the Economic Ripple Effects of a Government Shutdown on Small Businesses
While government shutdowns can present challenges for small businesses, history shows the economic impact is usually temporary, and businesses often…
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Fueling Franchise Growth: The WSFS Business Banking and StriveWell Partnership
Every thriving business begins with a bold vision, a truth that the WSFS Business Banking team knows well, having helped hundreds of…
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Protecting Your Margins: 4 Ways to Improve Daily Operations
It’s easy to get caught up in day-to-day operations as a business owner, but as an operation grows, keeping each…
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How Businesses Can Prepare for The Busiest Quarter and Survive the Holiday Rush
For many small businesses, the fourth quarter is an essential part of the year’s sales goals. The National Retail Federation…
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How to Leverage Your Home’s Equity for Spring Improvements
Spring is in the air, which for many homeowners means a busy season ahead to refresh their curb appeal or…
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What is a Home Equity Line of Credit?
With interest rates reaching levels not seen in years, many consumers are taking a close look at their spending and…
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How to Choose the Right Loan for Your Needs
As interest rates continue to rise, many consumers are homing in on their borrowing habits to avoid overextending themselves. Borrowing…
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Feeling Spring Fever? Now’s a Great Time to Tap Into Your Home’s Equity
The past few years have seen home values increase at a rapid pace, spurring stiff competition in the homebuying market.…
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Seize the Opportunity to Grow Your Small Business in 2023
For many small businesses, the holiday season is one of the more lucrative times of the year to invigorate their…
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3 Strategies to Bolster Your Small Business’ Financial Health
The holiday shopping season is now in full swing, and small businesses throughout the greater Philadelphia and Delaware region are looking…
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With Interest Rates Rising, Now is the Time to Fine Tune Your Credit and Spending Habits
If you’ve been paying attention to financial news lately, topics such as inflation, rising interest rates and the housing market…
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Time to Grow? Follow These Steps to Finance Your Small Business’ Future
For every successful small business, there comes a time when decisions need to be made about the best path for…
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‘Tis the Season to Shop Local! How to Support Local Businesses
As consumers throughout the Greater Philadelphia and Delaware region gear up for the holiday shopping extravaganza, experts are warning us…
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Stand Up and Celebrate Women-Owned Small Businesses
October is National Women’s Small Business Month, and as a former business owner who now works directly with small businesses,…
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Startup Grind with Candice Caruso: Tips for Startup Success
Candice Caruso joined Dr. Dan Young of TEDx – Wilmington on a recent episode of Startup Grind, an international collection…
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Using Credit to Access Capital for Your Small Business
When entrepreneurs reach a point in their businesses where they need additional cash flow, they often look to credit. While credit…
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In a Post-pandemic Economy, Small Business Leaders Will Need New Strategies for Success
The new normal. It’s a phrase we’ve been hearing for nearly a year, generally referring to how we must adapt…
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This Year, Look at Your Small Business Checkup Through a Different Lens
In a year of constant change, one thing remains the same for your small business: it’s time to assess your…
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New Year, New Goals: Zero-in on Your Small Business’s Finances and Strategy to Meet This Year’s Goals
Every year, small business owners and operators assess the wins and opportunities from the previous twelve months, looking for new…
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Managing Your Small Business’ Relationships – Tips For 2021 and Beyond
When small business leaders look back on 2020, many will see recurring themes of change, resiliency and the importance of…
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For Women-Owned Business Leaders, Now is the Time for Professional and Personal Growth
As a leader, recognizing traits in individuals that are fits for your organization and its culture is key. But a…
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Tax and Cash Flow Implications for Your Hobby or Business
You just finished giving your first drum lesson to a friend and are feeling confident enough to continue giving lessons…
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Consumers Are Ready to Shop Local – Capture Their Attention and Boost Your Holiday Sales
Throughout the COVID-19 pandemic, businesses have had to make changes to how they operate, pivoting to keep up with local…
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Turning Your Creativity into a Business: Tips for a Solid Financial Footing
You’ve learned what brush strokes to make, what notes to hit or what words to write. But here’s what they…
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Understanding Paycheck Protection Program (PPP) Loan Forgiveness
What does your business need to know about Paycheck Protection Program loan forgiveness? WSFS’ Candice Caruso discusses forgiveness criteria and…
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