Brian Biasini Seizes Opportunities for Innovation and Growth at WSFS
educating-myself | Read Time: 3 minutes
By Kyle Babcock | Published: February 2022
Brian Biasini’s career path has taken him to multiple industries, but one thing has remained consistent at each stop—his focus on technology and innovation, particularly through the Salesforce platform.
“I’ve always been in Salesforce administration and technical roles, previously at a large global retail organization and prior to that an Australian-based bank,” he said. “A few years ago I was looking at opportunities and was drawn to NewLane Finance because it was a startup in the process of implementing their Salesforce platform.”
“I then made the move from the NewLane Finance subsidiary to working directly for WSFS Bank, and was eager for the chance to be a part of WSFS’ Delivery Transformation initiative, which is focused on enhancing Customer experience and transforming how we engage and serve our Customers and Community while empowering Associates with the best tools and technology in the market,” he added.
In his current role as VP, Salesforce Application Strategy Lead, Biasini works with the architecture and strategy of the Salesforce platform, including building the platform out in a way that is set up for continued evolution and growth across the organization.
“WSFS has made and continues to make incredible investments in the Salesforce product across multiple platforms as well as other technologies,” Biasini said. “This provides us with vast opportunities for growth, learning and advancement as we continue to work to drive efficiencies and provide enhanced Customer service.”
“Brian and the team have done an amazing job implementing Salesforce strategies and technology across our organization, and we’re excited for the continued growth opportunities,” said Lisa Brubaker, Executive Vice President and Chief Information Officer. “We’re eager to continue to build out this team, and we are currently hiring for roles focused on nCino/Salesforce, Mulesoft, as well as other Technology and Operations roles that will provide great opportunities for those looking to advance their careers.”
With a heavy emphasis on Delivery Transformation and digital initiatives to continue to meet Customers’ evolving needs, it’s just as exciting a time as ever to join WSFS.
“Salesforce will continue to grow at the Bank, which will provide even greater opportunities to make improvements,” said Biasini. “This is a great time to ‘put your hand in the cement’ and make your mark by working on projects that meet your career interests and allow the opportunity to influence the growth and buildout of the platform.”
While many people may not immediately think of a bank as technology-focused, WSFS branches out from the pack with a commitment to transformation from the top down.
“To have the support and buy-in from Executives is incredible,” said Biasini. “Our Associates across the Company are excited to continue this transformation and eager to learn how Salesforce and other technologies can help them drive success.”
“In addition to WSFS being committed to our success, we have partners like Salesforce and nCino who are incredibly engaged with the projects we’re working on and work closely with us to help achieve our goals.”
Click here to learn about Technology and Operations career and advancement opportunities at WSFS.
About the Author – Kyle Babcock
Kyle Babcock is Integrated Communications Strategist at WSFS Bank. He has more than eight years of experience in product and professional services marketing, communications and advertising.
Kristie Perry Finds the Culture She’d Been Searching for and a ‘Once in a Lifetime’ Opportunity at WSFS
Over the course of her nearly 30 years in banking, Kristie Perry has held a variety of roles as she worked her way through the ranks in the industry. In 2018, when she decided it was time to make a move, she applied for a job at WSFS. As fate would have it, the same day she submitted her application, she was contacted by WSFS’ HR team about a different role with the Bank, and the rest is history.Read More
Joe O’Fria Embraces WSFS’ Collaborative Culture to Advance His Career
Joe O’Fria knew early on that he had an interest in how banks work and a desire to work in an office setting, but didn’t realize what started as a part-time banker role while in college would blossom into a nearly 20-year career in banking and financial services. From that first role, O’Fria continued his career in banking with a few different organizations before joining WSFS in 2015 as part of its acquisition of Alliance Bank.Read More
Hannah Harrison Builds Her Skillset, Career and Lasting Friendships in 20-Year Journey at WSFS
Hannah Harrison’s career at WSFS has seen her wear many hats and take on a variety of different roles on her way to her current position as VP and Sr. Project Manager. “I was working in a retail clothing store and had a few friends who worked for WSFS that recommended I check out what the Bank had to offer,” she said. “I did just that, fell in love with it, and recently celebrated 20 years with WSFS!”Read More
We Stand for Service: Diversity, Equity and Inclusion at WSFS
WSFS stands by its commitment to diversity, equity and inclusion (DEI). The demographics of our Communities, Customers, and Associates are changing – everywhere. To best reflect the Communities and Customers we serve, WSFS is in the process of infusing the values of DEI into every line of business, our culture, procedures, and across leadership practices. I encourage you to watch the video below to hear a few of our Associates express their connection to diversity, equity and inclusion at WSFS and our commitment to S.E.R.V.I.C.E. through the lens of DEI.Read More
Aundre Chambers Embraces WSFS’ Learning Opportunities and Collaborative Environment to Build a Flourishing Technology Career
With a strong work ethic and a desire to learn, Aundre Chambers set out on his path toward success when he joined the Tech Impact ITWorks program in 2015. “Prior to Tech Impact, I didn’t really have any professional experience with technology, but the organization was able to help set me up for success in just a few months’ time,” said Chambers.Read More