Knowledge Center

WSFS Retail Associates Branch Out for Customer Service

educating-myself | Read Time: 3 minutes

By WSFS Contributor | Published: June 2020


Across Delaware and the Greater Philadelphia region, WSFS Associates are stepping up and branching out as they live the mantra, “We Stand for Service.”

From volunteering to work overtime and pitching in at various branch locations to providing a jump start for a dead car battery, Associates are doing whatever they can to help Customers.

“It’s been a little bit of an adjustment,” said Julia Kitchen, a Personal Banker at the Prices Corner banking office. “You receive increased phone calls, have to run out to the drive-thru – in the proper protective gear – and work a bit differently, but we have a great team and that’s what really makes it great to work here.”

The extra effort hasn’t been lost on Customers, who have been thankful for the efforts of their favorite Associates to help get important transactions completed and maintain the “Cheers-like” atmosphere they’ve become accustomed to.

“The great thing about our Associates is they take the time to learn about our Customers,” said Tracy Feinsilver, a Senior Vice President, Regional Manager, Retail Banking based in the Kirkwood Highway banking office. “We take the time to learn about their family, pets, vacations and how we can help with what’s happening in their lives, but we never get complacent and assume we know everything. Because of that, Customers have relationships with their bankers who they interact with regularly.”

“I see some different faces now,” said Zana Clark, a Personal Banker at the Mount Holly banking office, who has volunteered to pitch in at other branches. “I do still see my regulars at the Mount Holly branch and occasionally they recognize me when they stop at the drive-thru of other branches. They’ve thanked us for helping in difficult times and it’s been a great experience.”

In the face of adversity and when problems arise, Associates continue to rise to the occasion to handle anything thrown their way.

Cristina Windish, Retail Office Manager at the Lewes banking office, serves as the point of contact for a Customer whose business was impacted by wire system issues. When the issues persisted, she created a tracking system ensuring all transactions were processed properly.

“The Customer was extremely appreciative of the frequent updates I provided and knowing I was on top of it,” Windish said. “We made adjustments and I was working nonstop to help the Customer. I was honest and up front and used it as a learning experience. The Customer appreciated that extra effort.”

And that extra effort doesn’t stop at banking transactions.

“We’ve all been pitching in and finding creative ways to serve Customers and get them through the drive-thru lanes as quickly as possible while keeping everyone safe,” said Christine Beatty, Assistant Branch Manager at the Eddystone banking office. “In Eddystone, we even had one Customer’s car break down, so an Associate helped get the car jump started and kept things moving. We’re just trying to give people the help they need to survive in these difficult times. They appreciate us and we appreciate them.”

“It’s all about the team,” said Kitchen. “I can’t do it without my team. We’ve all stepped up to pitch in where we can to get the job done.”

To search for Careers at WSFS, please visit our Careers page.

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